Download PDF The Employer Brand: Keeping Faith with the Deal By Helen Rosethorn

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The Employer Brand: Keeping Faith with the Deal By Helen Rosethorn

Download PDF The Employer Brand: Keeping Faith with the Deal By Helen Rosethorn

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Sales Rank: #4131454 in Books
Published on: 2009-07-28
Original language: English
Dimensions: 9.75" h x 7.25" w x .50" l, 1.50 pounds
Binding: Hardcover
248 pages

Review
'It's a book to sit down and read - and it certainly makes interesting reading...it may be a book to recommend to your business school...' - Hazel Doyle, Careers and Employability Adviser, Manchester Metropolitan University, agcas Pheonix magazine 'This is a fascinating read and well worth working through. It offers a good insider view, helpful examples and a perceptive insight into the value of the employer brand. It is both a good read but also a challenge to one's opinions about the factors that determine an effective brand. Helen Rosethorn - and her team of contributors - is to be congratulated on a fresh look at the subject and an excellent book that could well become an essential read for practitioner, academic and student alike. For me, the significant contribution - different from other offerings on the subject - is the attempt to simplify it all. Helpfully, it distinguishes the brand as a journey rather than a project or initiative. If you accept this theory, the case studies are even more helpful and insightful. And the assertion that the way that employees interact with customers and shareholders is the real distinguishing factor may, to many, be obvious. But it is not the way that many brands have been established or developed. This is a good book. It should be read...and reread in order to pick up the hints missed first time round. A definite reference book too.' - Martin Tiplady, HR Director, Metropolitan Police

About the Author
Helen Rosethorn, CEO, Bernard Hodes Group. A pioneer of employer branding practice in the UK, Helen Rosethorn is CEO of the Bernard Hodes Group. After successfully integrating the group into the Omnicom network a decade ago, she has built it into one of the UK's leading employment marketing and talent specialists. An MBA at Bradford Management School crystallised Helen's long-standing interest in the people dimension and cultural dynamics of organisational success. It was here that Hodes' distinctive approach to employer branding had its origins. Developed and refined during more than ten years' practice with blue-chip clients, including GSK, Philips and Nokia, the Hodes' model examines the unwritten deal between employers and employees. A member of Hodes' Global Network Executive Board, Helen is also a principal HR/Brand Strategy Consultant on talent, branding, engagement and communications projects. She speaks and writes widely about all these issues. It is her great hope that the next few years will see more people at CEO level actively engage in the employer brand debate.

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