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Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated
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Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery....
Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest-growing craft breweries.
In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.
Updated to offer a more complete look at what it takes to keep a small business booming
An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
Shows how to use social media to reach new customers and grow a business
For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.
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Audible Audiobook
Listening Length: 11 hours and 27 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Audible Studios
Audible.com Release Date: October 10, 2012
Whispersync for Voice: Ready
Language: English, English
ASIN: B009OPAL60
Amazon Best Sellers Rank:
I had high hopes for this book, given that I consider Dogfish Head one of the two best brewpub chains in America (the other being Mountain Sun in Colorado). I expected the book to focus on Sam Caligione's experience creating Dogfish Head, but his story is buried in bromides for would-be entrepreneurs. This leads to a disjointed, incomplete, redundant and non-chronological story. This is a shame because Sam is a good writer with an even better story to tell.One detail that I found curious: Sam mentions Donald Trump (I assume his book the "Art of the Deal") as one of his chief inspirations (p. 26). Really??? I had just entered U.C. Berkeley as a card-carrying Republican when the book came out and I assumed it was about a buffoonish used car salesman. The author of the book, Tony Schwartz, has admitted that every deal he wrote about was a sham. Harvard's negotiation journal just announced that not a single article has referenced the book in the past ten years!
I must admit that looking at the book title after reading it, it does hint that it is about how to build a business, any business, that happened to be written by a successful entrepreneur from the brewing business. My wrong interpenetration of the book title led me to think it will either consist of a bottom-line tips of the do and don't in the brewery business, or give a detailed and consistent story-line of how Dogfish became. While there is some sort of high-level story line about Dogfish head, for the do and don't an exhaustive cherry picking is required.Having said that, with Dogfish head the world is defiantly a better place...Cheers!
Great Book for any person wanting insight into entrepreneurship. It is a great laugh on several occasions too. Sam is a hero to us in the homebrew world and it is really cool to have him right alongside me in the business world too!
I LOVED this book. It is both entertaining and informative. Sam Calagione is a great writer, and you feel like you know him by the time you finish the book. He offers some wonderful advice and tells great stories. I highly recommend this book for anyone who either owns a small business or wishes to start one. Does not have to be a brewery...
It's a good book to read, and has good advice, but it is not an instruction manual for opening a brewery.
The book provoked a great deal of thoughts for me. I enjoyed the writer's wit, the recounting of his experiences, and the concepts/values he proposed are good advice for anyone to follow regardless of one's vocation.I had read other's reviews prior to purchase and understand their reticence to give a greater rating. Those persons, I suspect, were hoping for a very nuts and bolts how-to guide on brewery start-up. They were disappointed. I did, however, find the substance within this volume applicable to Business and to brewing. Sam's concepts are grounded in fundamental values designed for the success of persons willing to walk a narrow (albeit unconventional) path.I find myself wanting to know more about the writer and what is more, to Know this interesting man.
Out of the half dozen or more brewing books I own this was the easiest to read and related to. I thought that Business For Punks would be my favorite, but this one ended up being it so far.
I really liked reading the book and am a pretty big dogfish head fan. When I looked into this book I thought it would be more of a outline and a guide book on opening a brewery than anecdotal tales from Sam. If you are looking for a book to help you figure out what you need to be a successful brewery than I would recommend you look for another book. If you are just looking for a book that tells you stories on some of the weirder hurdles that dogfish head had to contend with or just some more knowledge on dogfish head ideology and guidelines then this is your book.
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